WHY THIS PLACE IS DIFFERENT
Most places teach you
to follow steps.
Here, you learn
to understand why.
There's a difference between copying a pattern and knowing how a bag is actually built.
At De Bloo, every technique has a reason — the way a seam hides, the way a base holds weight, the way a flap closes cleanly.
Our founder trained as an architect and spent years at Samsung Engineering before bringing that same problem-solving mindset to leather. The result is a studio where you don't just make a bag — you understand how it works.
CONSTRUCTION-FIRST TEACHING
Every bag is taught as a structure, not just a pattern to follow.
3 CORE METHODS
In-Seam, Base-Centered, Out-Seam — the foundations behind every luxury bag.
BUILT TO LAST
Professional atelier techniques — taught to complete beginners from day one.
FIND YOUR PATH
Everyone arrives at De Bloo differently.
Which one sounds like you?
REAL PEOPLE, REAL BAGS
They had no idea what
they were doing.
That was the point.
Every person you see below started exactly where you are now.
Judy
Too Nice to Use
Intensive Course - Tully II
Keneth
Retired & Challenged
Intensive Course - Elis 22
Maitha
Dream Flower Bag Reality
Exclusive Bespoke Course
"No experience. No background.
Just the decision to start."
TRUSTED BY
Brands that have trusted us
with their people.
THE FOUNDER
De Bloo didn't start
with a leather tool.
It started with a
blueprint.
Jiyeon Noh studied architecture, worked as a structural engineer at Samsung Engineering, built a tech startup during Korea's IT boom, and competed internationally as an equestrian.
In 2015, she picked up a leather tool for the first time — and immediately started asking "why." Why does this seam pull? Why does this base collapse? Why does this flap not close cleanly?
The answers were the same ones she'd been asking her whole career.
De Bloo Studio is what happened when an engineer stopped accepting "that's just how it's done" as an answer.
JIYEON NOH (IVA)
Founder · De Bloo Studio · Est. 2015
DE BLOO STUDIO BY JIYEON
Your next step is
simpler than
you think.
Whether you have an afternoon, a week, or just a design in your head — there's a path here for you.
The studio is open Tuesday through Saturday. We'll take it from there.
LOCATION
Sukhumvit 29, Bangkok
STUDIO HOURS
Tue – Sat / 9:00 – 18:00
(Session times vary by course)
CONTACT
LINE @debloostudio